Give them some "AD"vice

The numbers are important, sales are important but we shouldn't forget about what goes into our papers. A lot of reps put all of their efforts into selling the ad and very little into designing it. A well designed ad with a good headline, strong offers and an easy to read layout will certainly generate a better response for the advertiser. When they get a good response they are much more likely to continue advertising. As a manager it is in your best interest to look at you rep's layouts to make sure they are doing good work. Also look to see that your rep's instructions to the artist is clear and easy to understand. This will avoid mistakes in the ad. Of course make sure you publicly praise the reps who produce good layouts.

Make A Difference!

Thanks Jim Busch